3INA Cosmetics Launches in South Africa!

The month of August is off to a very good start as yet another international makeup brand is set to make its debut in South Africa! We welcome 3INA Cosmetics pronounced MINA or Meen-nuh and they’ll be opening up their very first concept store in Eastgate Shopping Centre in Johannesburg.

3INA Cosmetics is the brainchild of retail experts Pablo Rivera and Mark Eve and boy have these 2 brought us an awesome range of colourful, luxurious and richly pigmented formulas. My first impression of the makeup itself was that it resembled the sleek and simplistic look similar to that of NARS Cosmetics. Don’t get me wrong, they are completely different and I personally love the packaging.

Their new store will boast around 450 new products ranging from foundations, highlighters, eyeliner pens, lipsticks, lipglosses, eyeshadows and nail polishes available in nearly every color of the rainbow. They’ll also be offering skin care products and makeup tools to go with their collection. Before I go on and on and on, let me show you some of the products I got:

3INA Pen Eyeliner R149.95

THIS. IS. AMAZING. Seriously! What makes this eyeliner pen better than any other one that I’ve used in my entire existence is that the felt-tip is wiggle-free which means that it won’t bend once pressed to your skin! This is paramount when choosing an eyeliner pen as this will ensure that you get sharp, precise wings. No wonder it’s a #1 global seller.

3INA Longwear Lipstick R149.95

It is said that the lipstick has rich pigmentation with a non-drying formula. I got colour 211 which is a rich burgundy colour – perfect for winter!

3INA Nail Polish R99.95

In the colour 121 which is the matching colour to the eyeshadow. It is said that this nail polish provides a smooth glossy colour.

3INA Lip Gloss R149.95

The lip gloss provides a glossy, wet-look effect which can be used on its own or over a lipstick. I didn’t see anything too special with the lipgloss and I probably wouldn’t spend the money on it. In the colour 109.

3INA Eyeshadow R129.95

I got this in the colour 127. The colour payoff is really good and I loved the bigger pan size of these individual eyeshadows.

3INA Highlighter R229.95

Out of all my 3INA products this was the one that I was most excited to try out. It gives a soft and silky payoff when applied to the high points of your cheekbones, tip of the nose and cupids bow. I must admit that I expected a lot more glow from this highlighter so for me I would just reapply to get a more highlighted effect.

Overall I’m very happy with this new makeup brand and although it’s a bit more expensive than the makeup I usually purchase, I’d say that most of the products are certainly worth it. For those of you in the Gauteng region – there will be another store opening in Menlyn Shopping Centre in Pretoria a little later this year.

No store scheduled for Cape Town yet.

♥ Another new makeup brand discovery is from Diego Dalla Palma. Click HERE to find out what I loved about this makeup brand!

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